What is a business challenge?
Business challenges are the obstacles that organisations must overcome to achieve full business potential.
How do business challenges relate to the buying stages?
While business challenges may shape the overall B2B buying journey, each challenge is independent of any particular buying stage.
Depending on the unique business challenges they seek to address, two organisations with the same initial problem may reach completely different purchase decisions through vastly different research journeys.
How can business challenges help refine research?
Each challenge is produced through research into the major pain points commonly encountered within the categories and subcategories on researchHQ.
Selecting a particular business challenge allows research to drill down into more relevant and personalized results.
When combined with a particular buying stage, business challenges ensure that decision-makers receive the right information and the right time in their buying journey.