Research HQ helps B2B tech buyers conduct research smarter and faster.
If you’re involved in problem-solving within your organisation, you’ll be familiar with spending time searching online for answers, solutions and suppliers. Typically, once the business problem or challenge is identified, a solution is sought, requirements are defined and a supplier selected.
Sounds simple, but with enterprise technology purchasing decisions, this journey is seldom linear or sequential – instead, it’s often complex, involving several buying tasks, multiple internal stakeholders and can be prolonged over several months.
And there’s a lot of back and forth, sharing research, consensus gathering, feasibility studies, discussions, demos, trials and so on.
It’s not unusual in today’s B2B world that 60% – 90% of this independent activity takes place before buyers reach out to salespeople at prospective suppliers.
So what’s the problem?
The reality is this research process can be frustrating and draining for those tasked with it. The sheer volume of information out there on any given topic is overwhelming.
The problem for buyers is neither a lack of information nor the quality of what is available; there’s simply too much high-quality information to be easily managed.
It’s also often difficult to assess if a piece of content is relevant to your needs until you’ve invested time in consuming it. And if you get that far, you’ll often have had to repetitively complete unnecessarily long forms to access it.
Not exactly what you’d call a great user experience.
Smarter and faster
At Research HQ these are problems we have set out to address. We’re on a mission to significantly improve the experience that B2B buyers have when researching technology solutions.
Using a mix of machine learning and human curators, we’re bringing together a wide range of valuable content on each tech topic that includes thought leadership, analysts, subject matter experts and vendor-related content. Continually updated and offering content types in all formats and for each task in the B2B buyer’s journey, content on Research HQ is designed to be easy to find, consume and share with colleagues.
You can search for information to suit your agenda – by category, buying task, vendor, publisher, content type and tags. This means you’ll be able to find relevant information faster, whether you’re at the beginning of your research journey (e.g. identifying problems), drilling down into the solutions available (what we call ‘explore solutions’), building requirements, or selecting a supplier.
Our initial focus is on cybersecurity and cloud computing-related topics. We’ll be adding more technology categories during 2021, so watch this space. You can sign up to receive updates about new category launches.
In short, Research HQ is helping B2B buyers conduct research in a smarter and faster way.
A deeper dive
For deeper dives into specific technology areas, our research hubs bring together a mix of educational, thought-leadership content and sponsored content, expertly curated to help B2B buyers learn and conduct highly relevant in-depth research.