Evidence That Drives Better Go-to-Market Decisions

Research HQ connects business and technology leaders with evidence-based insight. Our dedicated research capability combines expert networks, custom studies, and quantitative validation to uncover the signals that shape effective go-to-market strategies.

We design and manage research projects that answer real commercial questions — from understanding how enterprise buyers evaluate technology partners to quantifying emerging market demand. Every engagement is structured to deliver actionable outcomes, not just data.

How We Work

Our approach starts with the business question, not the dataset. We scope the challenge, define the audience, and then curate the most suitable research methodology and partner. This model keeps us agile — aligning every project to the client’s goals, market, and timeline.

We work with a network of specialist research partners — including AI-enabled expert networks and global data platforms — selected according to each engagement’s needs. Recent projects have included work for FICO, Ingram Micro Lifecycle, and Tyk, spanning financial services, sustainability, SaaS, and API-driven technology.

 

 

What We Deliver

Our research outputs range from directional insight to deep-dive market studies. Typical deliverables include:

  • Executive surveys with verified B2B decision-makers
  • Expert interviews and qualitative panels
  • Custom market or trend reports
  • Competitive positioning and message testing
  • Go-to-market validation and buyer-journey analysis

Each study is designed to translate data into commercial intelligence — informing everything from market entry strategy to positioning and thought leadership.

Connected to Real-World Outcomes

Research HQ’s insight work underpins broader strategy and content programmes. Many of our studies feed into:

  • Account-based marketing (ABM) campaigns
  • Go-to-market playbooks and activation plans
  • Thought leadership content and demand programmes
  • Analyst-grade reports that shape perception and awareness

A Research Network Built for Change

The B2B research landscape is evolving fast — with AI and automation expanding access to insight while expert networks bring unprecedented depth. Our focus is on combining these innovations with human interpretation and strategic context.

We continually assess new platforms and partners to ensure quality, relevance, and commercial value — enabling clients to make confident, data-backed decisions in a rapidly shifting market.

If you’d like to discuss how research and intelligence can strengthen your next go-to-market initiative, get in touch:

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